Home ownership versus home rental patterns in the United States have changed dramatically over the past decade. The impact of the recent global financial crisis, increased cost of housing, stiffer mortgage qualification standards and higher personal debt have caused renter households to form at multiples of owner households. Home ownership has fallen to historic lows, while the average rental period has gone from about 2.3 years to approximately 6.6 years for the average American household. Although many investors flocked to high-end luxury apartments targeting the affluent, Steinbridge perceived the need to provide high quality units for working families in America’s gateway cities where the cost of ownership is steepest. Steinbridge is acquiring hundreds of small to midsized multi-family units in pivoting neighborhoods of America’s gateway cities.